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Hair Transplant 360 (Advances, Techniques, Business Development & Global Perspectives), Volume 3
by Samuel M LamThis video demonstrates, how to incorporate hair transplant into a cosmetic practice. If you want to succeed in hair restoration consider treating it as a separate business: separate brochures, websites, and marketing efforts. Because the principal target audience is men, the marketing must appeal to the needs of men, namely a technical discussion of why your practice stands apart from other businesses without engaging in negative advertising or unethical behavior. Education is the cornerstone to capturing a potential patient because it communicates one’s knowledge and care as well as creates value for a consumer who is desperately looking for those concerns to be addressed without the hard sales pitch.
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