Expanding a cosmetic practice to include hair restoration
by Samuel M Lam

Hair Transplant 360 (Advances, Techniques, Business Development & Global Perspectives), Volume 3

by Samuel M Lam
About Video

This video demonstrates, how to incorporate hair transplant into a cosmetic practice. If you want to succeed in hair restoration consider treating it as a separate business: separate brochures, websites, and marketing efforts. Because the principal target audience is men, the marketing must appeal to the needs of men, namely a technical discussion of why your practice stands apart from other businesses without engaging in negative advertising or unethical behavior. Education is the cornerstone to capturing a potential patient because it communicates one’s knowledge and care as well as creates value for a consumer who is desperately looking for those concerns to be addressed without the hard sales pitch.

Report this Video

© 2019 Jaypee Brothers Medical Publishers (P) LTD.   |   All Rights Reserved