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Section-12 Marketing

BOOK TITLE: Essentials of Practice Management in Dermatology and Plastic Surgery

Author
1. Gupta Amit
2. Venkataram Aniketh
3. Sattur Sandeep
4. Parashar Sanjay
5. Ram Karthik
ISBN
9789389776027
DOI
10.5005/jp/books/18448_14
Edition
1/e
Publishing Year
2021
Pages
25
Author Affiliations
1. JPN Apex Trauma Center, All India Institute of Medical Sciences, New Delhi, India, Center for Diabetes and Allied Sciences, Gurugram, Haryana, India, Division of Trauma Surgery and Critical Care, Jai Prakash Narayan Apex Trauma Center (JPNATC), All India Institute of Medical Sciences, New Delhi, India, Promhex Multispeciality Hospital, Greater Noida, Uttar Pradesh, India, Centre for Diabetes Care, Greater Noida, Uttar Pradesh, India, Divine Cosmetic Surgery, New Delhi, India
2. Bangalore Medical College and Research Institute, Bengaluru, Karnataka, India, St Johns Medical College, Bengaluru, Karnataka, India, Venkat Charmalaya, Centre for Advanced Dermatology, Bengaluru, Karnataka, India, The Venkat Center for, Cosmetic and Plastic Surgery, Bengaluru, Karnataka, India, Venkat Center for Skin and Plastic Surgery, Bengaluru, Karnataka, India, The Venkat Center for Skin and Plastic Surgery, Bengaluru, Karnataka, India
3. Hairrevive - Centre for Hair Restoration and Skin Rejuvenation, 103, Options Commercial, Centre, Milan Subway Road, Dr Vasant Avsare Marg, Santacruz West, ISHRS and Ethical Committee for ISHRS, Hairrevive-Centre for Hair Restoration and Skin Rejuvenation, Mumbai, Maharashtra, India, Hair Research Society of India, Consultant Hair Restorative Surgeon, Hairrevive—Center for Hair Restoration, Mumbai, Wockhardt Hospital, Mumbai, Maharashtra, India
4. Cocoona Centre for Aesthetic Transformation, Dubai, UAE, Cocoona Centre of Aesthetic Transformation, New Delhi, India, Emirates Plastic Surgery, Society, Chairman, Cocoona Centre for Aesthetic, Transformation (UAE and India)
5. Chennai Plastic Surgery, Chennai, Tamil Nadu, India
Chapter keywords
Marketing, brand development, brand importance, website, search engine optimization, search engine marketing, SEM, traditional marketing, social media marketing, online marketing, salesmanship

Abstract

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